LA VEINE: INTRODUCING 5 NEW FASHION DESIGNERS

September 24, 2016

INTRODUCING 5 NEW FASHION DESIGNERS

Even though brands like Gucci and Chanel are first loves we will never be able to forget, the fashion industry is always looking for new blood. The best fresh brands usually have the opportunity to introduce themselves to the world during fashion week, and that's when we start hearing about them and paying attention to the new ideas and enthusiasm that makes a lot of brands replace their creative directors every now and then. That's why I made this list: so you can get to know new names that you have probably never heard of before. Some of these creators just got out of school, some have been around for a few years, but everybody on this list is young and creating something different, with fresh concepts and ideas. Maybe your new favorite designer is among them.

Embora marcas como a Gucci ou a Chanel sejam primeiros amores que nunca iremos esquecer, a indústria da moda está sempre à procura de sangue novo. As melhores novas marcas costumam ter a oportunidade de se apresentarem nas semanas da moda, e é aí que começamos a ouvir falar delas e a prestar atenção às novas ideias e ao entusiasmo que fazem muitas marcas substituírem os seus diretores criativos de vez em quando. Foi por essa razão que fiz esta lista: para que vocês possam ficar a conhecer alguns novos nomes que provavelmente nunca ouviram antes. Alguns destes criadores acabaram de sair da escola, outros já andam por aí há uns anos, mas todos deles são jovens e estão a fazer algo diferente, com conceitos frescos e ideias inovadoras. Talvez o vosso novo designer favorito esteja entre eles.
Aalto (which means "wave" in Finnish) was introduced in Paris in 2015, with a Pre-Fall collection. It's creative director, 36 year old Tuomas Merikoski, worked for brands like Louis Vuitton and Givenchy before going solo. Aalto's main goal, creatively speaking, is to share it's creator's Finnish origins and identity with the world. The Finnish youth culture and it's contrasts are the main inspiration, usually translated into luxury pieces mixing both feminine and masculine universes, and go from elegant aesthetics to urban trends. They also colaborate with other Finnish artists every season, usually photographers. The clothes are mainly produced in Portugal or Italy, and Merikoski says he doesn't want them to be too luxurious when it comes to looks, even though quality is extremely important.

Aalto (que significa "onda" em finlandês) foi apresentada ao público em Paris em 2015, com uma colecção de Pré-Outono. O seu director criativo, Tuomas Merikoski de 36 anos, trabalhou para marcas como a Louis Vuitton e a Givenchy antes de lançar a sua própria marca. O maior objetivo criativo da Aalto é partilhar a origem finlandesa do seu criador com o mundo. A cultura jovem da Finlândia e os seus contrastes são a maior fonte de inspiração para as colecções da marca, geralmente traduzidas em peças luxuosas que misturam os universos masculino e feminino, e que vão desde a estética mais elegante às tendências urbanas e descontraídas. A marca costuma colaborar com outros artistas finlandeses, geralmente fotógrafos, e produz as suas roupas em Portugal e Itália. Merikoski garante que não quer criar peças com um aspecto demasiado luxuoso, mas a qualidade é extremamente importante.
1, 2, 3, 4.
Anna October is an Ukrainian designer with a brand that goes by the same name. The brand's debut was made in 2012, and since then it has been well recognized by the press. The womenswear label works with feminine colors and silhouettes in a very playful and relaxed way, creating youthful pieces. Anna sees her ideal costumer as a "real lady with all the grace, good manners and cultural interests, but she is a bit crazy; she can escape from her castle at night and dance all night at the party". Her style icons are Grace Kelly and Hanne Gaby Odiele.

Anna October é uma designer ucraniana com uma marca do mesmo nome. A primeira aparição da marca nas fashion weeks foi em 2012, e desde então tem sido alvo de grande reconhecimento por parte da imprensa. A designer trabalha geralmente com cores e silhuetas femininas que, conjugadas de forma descontraída, criam peças elegantes, mas jovens. Anna vê a sua cliente ideal como uma "senhora a sério com toda a graciosidade, boas maneiras e interesses culturais, mas um pouco louca; pode escapar do seu castelo e dançar toda a noite numa festa". Os seus ícones de estilo são Grace Kelly e Hanne Gaby Odiele.
1, 2, 3, 4.
Vejas was created by 18 year old designer Vejas Kruszewski, when he started selling some of his designs online two years ago. Up until now, the brand has already made it's debut on New York Fashion Week and formed a small team of six people working non-stop to make it grow even more. Mentored by Céline's Phoebe Philo, Vejas has been learning everything he needs to know not only about design, but also about keeping a business up and running.
The creative concept is pretty simple: they pick familiar things, like bomber jackets or denim jeans, and then deconstruct them until it's something people have never seen before. Their pieces are transformed to a point where they start defying genders, which is something the brand is known for as well. Vejas' models are usually his own friends. 

Vejas, criada pelo designer de 18 anos Vejas Kruszewski, surgiu quando o criador começou a vender alguns dos seus designs online, há dois anos atrás. Desde então, a marca já se apresentou na semana da moda de Nova Iorque e formou uma pequena equipa de seis pessoas que trabalham sem parar para que a marca continue em expansão. Com Phoebe Philo como mentora, Vejas tem aprendido tudo o que precisa de saber não só sobre a criação de roupa, como também sobre como manter um negócio.
O conceito criativo da marca é bastante simples: usam coisas já familiares ao público, como blusões ou calças de ganga, e desconstroem-nas até se tornarem peças irreconhecíveis. Algumas delas são transformadas até começarem a definir o género de quem as usa, o que faz parte do conceito da marca também. Os modelos escolhidos são geralmente os amigos do criador.
1, 2, 3, 4.
Rosie Assoulin has to be my favorite of the five, just because it reminds me so much of Lanvin and Oscar de la Renta (I swear I wrote this first sentence and then went to see Rosie's career before her brand was born, and it happens that she worked for both! Who wouldn't want a mix between Lanvin and Oscar de la Renta?). 
With experience in fashion, jewelry, floral and event design, Rosie made her brand's debut in 2014 with a resort collection. Her design aesthetic is romantic, sexy and classy at the same time. Her pieces are known for the vibrant colors and bold cuts of the fabric.

Rosie Assoulin tem que ser a minha favorita das cinco, só porque me faz lembrar tanto da Lanvin e de Oscar de la Renta (juro que escrevi esta primeira frase e depois fui ver o percurso profissional de Rosie, e acontece que ela trabalhou para ambas as marcas! Quem não quereria uma mistura de Lanvin e Oscar de la Renta?).
Com experiência em design de moda, joalharia, floral e de eventos, Rosie apresentou a sua marca ao mundo em 2014 com uma colecção de resort. A sua estética é romântica, sexy e clássica ao mesmo tempo. As peças que cria são conhecidas pelas cores vibrantes e pelos cortes ousados do tecido.
1, 2, 3, 4.
Eric Schlösberg, formerly a part of Ammerman Schlösberg, decided he was going solo this season with a collection inspired by the idea of a rich girl from the Upper East Side whose life would fall apart. The designer studied at Parsons, in New York and claims that his own imagination is his biggest source of inspiration. His collections, always decadent, tell a new story every season. Even though the aesthetics are quite similar with the ones from Ammerman Schlösberg, only time will tell more about Eric's future work.

Eric Schlösberg, antigo designer da marca Ammerman Schlösberg, decidiu que estava na altura de se lançar a solo esta estação, com uma colecção inspirada na ideia de uma rapariga do Upper East Side cuja vida se vira do avesso. O designer, que estudou na Parsons em Nova Iorque garante que, embora procure inspiração em todo o lado, a sua imaginação é sempre a maior fonte de referências. As suas colecções, sempre decadentes, contam uma história diferente a cada estação. Embora a estética seja para já muito parecida com a da marca Ammerman Schlösberg, só o tempo mostrará mais do trabalho de Eric.
Everything from vogue.com
Did you know any of these designers? Who's your favorite?
Conheciam algum destes designers? Quem é o vosso favorito?

103 comments:

  1. Eu já tinha ouvido falar na Rosie Assoulin em algum lado. O nome dela não me é estranho!
    Houve alguns conjuntos que me chamaram a atenção, por acaso :p

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  2. Confesso que não conhecia nenhum nome e que, desta pequena lista, o meu favoritismo acabou por cair naquela que é a tua predileta! (:
    Beijinho*

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  3. Thank you for sharing these new talents! Baci, Valeria - Coco et La vie en rose FASHION & BEAUTY

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  4. Actually I never heard of any of them before, but their work is absolutely amazing! Especially Vejas, I mean, by 18 I was such a random dumb teen and he was already creating his own brand, I'm so impressed, plus his designs are definitely unique, he's someone I'm gonna be looking up to for sure.
    thanks for sharing!

    https://theunhappymermaid.wordpress.com

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  5. Desconhecia estas referências - o que não me surpreende, já que eu e a moda não somos melhores amigas - mas gostei imenso de Anna October e da "tua" Rosie Assoulin :)

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  6. Rosie Assoulin é uma das designers preferidas da Leandra Medine! Foi a primeira vez que ouvi falar nela :)
    Adorei aquele primeiro casacão de cabedal do Vejas!

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  7. obrigada pelo comentário <3
    uau têm todos peças mesmo incríveis :D

    www.pinkie-love-forever.blogspot.com

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  8. Stunning looks.<333
    Lovely greets Nessa

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  9. It's always great to see new talent. I love Rosie Assoulin and her eclectic designs. She is going places for sure. I had no idea she worked with those two designers. Little wonder she is making waves already. Well hi Marta, howdy?


    http://fashionablyidu.com/

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  10. Thank you for the heads up on these new designers. I love the Vejas line!

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  11. Wow! An amazing selection! Very inspiring!
    www.recklessdiary.ru

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  12. It is nice to watch concept and inspirations of new designers. I like style of Anna October -elegant and practical in one :-)

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  13. That's amazing!
    Have a nice week-end!
    Gil Zetbase
    http://gilzetbase.com/

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  14. É sempre bom conhecer novos talentos.


    Isabel Sá
    Brilhos da Moda

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  15. Finnish youth culture is something I know very little about, so it's fascinating to see the inspiration through the designer's latest collection, Aalto! Personally speaking, Rosie Assoulin's dramatic white gown has really caught my eye.

    Gabrielle | A Glass Of Ice x

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  16. Great inspo!
    xo.
    www.itswhatsin.com

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  17. Loved the selection, great inspiration for this fall! xo, Sophia from http://www.sistersandglitters.com

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  18. Sempre ótimo ver novas criações! ❤

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  19. Interesting collections. It's always good to watch the new designers.

    http://www.toksblog.com/

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  20. I have to admit all the designers you introduce here are new for me! I like all the styles you selected and I see it must not always be Chanel or Gucci. Thanks for this post, I must check out these brands immediately :)
    xx from Bavaria/Germany, Rena
    www.dressedwithsoul.com

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  21. Opah ficava com essas criações todas que lindas <3
    http://retromaggie.blogspot.pt/

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  22. This is a great designer rundown! Loving their work. Thanks for sharing!

    Xoxo,
    www.fashionlingual.com

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  23. A Zara tem e são de cair o queixo :)

    Concordo plenamente. Acho que a moda precisam de mais irreverência. Sinto que algumas marcas apostaram em estagnar o que é capaz de não ser muito produtivo!

    NEW COOKING POST | Cinnamon Rolls.
    InstagramFacebook Oficial PageMiguel Gouveia / Blog Pieces Of Me :D

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  24. Oooh interesting collections, I'm looking forward to seeing more from these designers

    Rosy | Sparkles of Light Blog

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  25. Não conhecia nenhum deles, mas gostei imenso da Anna October e da Rosie Assoulin. Realmente, esta última faz muito lembrar Oscar de la Renta.
    Kiss, Mariana Dezolt
    Messy Hair, Don’t Care

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  26. Gostei sinceramente de cada um dos novos designers que apresentaste :)

    MY KIND OF JOY

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  27. Qué maravilla de colecciones, a algunos no los conocía y tengo que reconocer que Vejas y Anna October me encantan.

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  28. Há peças únicas e lindas por aqui ;)
    Beijinho ♥
    http://www.style2beauty.com/

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  29. Yes! Fashion needs new minds and young concepts every now and then. I love the Ana October collection! I have never heard of the brand but the design looks interesting. Something I could definitely wear. :)

    Jenn
    The Pink Lemonade Girl
    YouTube
    Bloglovin

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  30. Não conhecia nenhum! Obrigada pela partilha!
    beijinhos
    https://direitoporlinhastortas-id.blogspot.pt/

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  31. Love it! Thanks for sharing.

    ** Join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    BEAUTYEDITER.COM

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  32. I know nothing about fashion, so thank you for introducing some new designers to watch.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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  33. Não conhecia, mas acho uma ótima iniciativa divulgar novos talentos, quem sabe, não serão o futuro :)

    www.daysstyle.blogspot.pt

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  34. It's always good to see new talents. I love Rosie Assoulin, she for sure will make her way to the top.
    xox
    Lenya
    FashionDreams&Lifestyle

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  35. Their creations are gorgeous :) Hope you having a lovely monday xx

    www.fashionjazz.co.za

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  36. I knew only Rosie Assoulin from your list, thanks for sharing these awesome designers!

    xx

    Claire from Dresscape
    www.dresscape.com

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  37. Love Rosie's designs, absolutely stunning :)
    Nati xx
    www.simplyartdicted.com

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  38. Thank you so much for introducing us to such new and great talent! All are so wonderful and have such a great aesthetic and style of their own, I identify most with Ann October, those pieces are so lovely and I for sure wouldn't mind wearing them! Thanks again for sharing and I hope you're having the most amazing start to your week so far, beauty!

    XO,

    Jalisa
    www.thestylecontour.com

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  39. I love to get to know some new designers, even though I am only looking into fair fashion :D
    Sending much love!
    Xx
    Rosa Larissa Klara
    conscious lifestyle of mine

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  40. Não conhecia nenhum mas tenho a certeza que vamos ouvir falar muito deles! x

    Violeta,

    martinaandvioleta.blogspot.pt ❤

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  41. Gostei muito das coleções, os designers realmente capricharam!!
    Beijos
    BlogCarolNM
    FanPage

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  42. Love all designs

    http://www.blackdressinspiration.com

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  43. i couldn't choose one, they are all so good!
    http://www.thestyletune.com

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  44. Não conhecia nenhum, mas adorei, ótimas coleções :)

    Beijinho <3

    www.callmemisslilsusie.blogspot.pt

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  45. Estão aí criações sem dúvida fantásticas! Admito que não conhecia grande parte dos nomes.
    beijinhos, The Fancy Cats | Giveaway

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  46. This is such a great post! I love it.

    Xo,
    Itzy

    http://www.lebellagypsy.com/

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  47. Loving all the designers and collections you've featured babe. They are all distinct and unique in their own way.

    xoxo
    Rina
    http://www.andshedressed.com

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  48. Really fantastic ❤thanks for sharing a news fashion
    Kisses for you

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  49. I've never heard about any of the designers but all the collections look great :)

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  50. always love discovering new talent.The colection sure does look mind boggling.Love eberything i see.
    New post on my blog . Do drop by soon <3
    ✿thefashionflite

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  51. BEautiful selection of look
    www.alessandrastyle.com

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  52. OMG such a great post, they're all amazing !!!

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  53. It is so lovely to see some up and coming fashion designers - also to get some inspo!

    Charlotte x

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  54. Such a great post :)
    Thank's for sharing!
    xx Katha
    showthestyle.blogspot.com

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  55. Não conhecia nenhum designer mas a minha favorita também é a Rosie :)

    http://mundodablue.blogspot.pt/

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  56. I ain't have a clue when it comes to designers so it was great to read this and see some beautiful pieces. Thanks for sharing!

    Stacey + thebambieyes.com

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  57. Nice post!
    Thanks for sharing!


    http://carinazz.blogspot.com.ee/

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  58. Uau, quantos looks e peças lindos! Amo coisas mais diferentes e ousadas, sem dúvidas achei seu post sensacional. ❤

    www.kailagarcia.com

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  59. Thanks for introducing those designers! xoxo

    www.naomella com

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  60. I'm so happy I got to know about these young designers thanks to your blog!

    Daniela
    http://www.smellofjasmine.com/

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  61. Love them all, such a creative mind! Thanks for commenting on Qing's Style!

    xoxo
    Qing
    www.qingsstyle.com

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  62. Olá, já estou a seguir adorei muito o seu blog, visite o meu blog onde eu falo sobre penteados, makes e muitos outros assuntos. Beijinho!
    https://blogsimplesglamour.blogspot.pt/

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  63. OI!
    Eu não conhecia as histórias.
    Blog tb é cultura neh ;)
    Beijos
    http://momentosdemodaebeleza.blogspot.com.br

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  64. Wow, adorei o post!

    Nomeei-te para uma TAG!
    Beijinhos
    That Girl

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  65. Não estou muito a par do mundo da moda, portanto adorei a partilha! :)
    Queria dizer também que o teu blog está muito bom, amo o conceito, muito diferente! ;)

    http://free-colors.blogspot.pt/

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  66. Really wonderful <3
    Wish you an amazing day!
    Hugs <3
    Dili
    New post: http://www.milanotime.net/floral-maxi-dress-for-weddings/

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  67. Não conhecia nenhum destes designers, mas adorei cada um deles!! As peças são lindas e a maneira como escreves deixa-me sempre mega curiosa em relação a tudo :)

    Beijinhos, xx
    My Little Corner

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  68. Não conhecia nenhuma destas marcas, mas gostei imenso da Aalto e da Rosie Assoulin :)
    Adorei a publicação é sempre tão bom vir ao teu blog ^^

    Beijinhos *

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  69. So many new great ones are coming up all the time. x

    Have a great day,
    Andreea
    http://couturezilla.com/

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  70. Great post I love all the look thank you for sharing!
    3 BEST MOMENTS OF RIHANNA'S CAREER

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  71. Wow these are some seriously cool brands! Thanks for sharing!

    Bella Pummarola

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  72. Tem peças mesmo diferentes, adoro!

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  73. Thank you for sharing about new brands, I didn't know some of them. I like Anna October very much.

    Jasmine x

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  74. Such a great post! I really enjoyed reading it.
    Love Emina

    www.fashionbyemina.blogspot.com

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  75. Great post! Thank you for sharing these new designers!
    I love their creations, especially Rosie Assoulin's
    Julia x
    http://www.thevelvetrunway.com

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  76. Adorei mesmo muito este post!
    Segui o blog.
    http://dailyvlife.blogspot.com

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  77. I love your blog!
    Do you want to support each other's blog by following each other?:) Please let me know if you do so I can follow you right back x

    xoxo, Nastya

    MY BLOG NASTYA DEUTSCH
    INSTAGRAM

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  78. Wonderful
    Kisses for you
    New post

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  79. Maravillosos looks! Me han encantado estas colecciones ;)

    ¡Besos y feliz semana mi ChicAdicta!
    www.piensaenchic.com

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  80. I always love discovering new designers! Thank you so much for letting us know these new talented designers in such a well written and meticulous spots! I am really excited seeing the collections of Aalto and Anna October! :)
    Thanks for sharing and have a great week!
    Stella
    www.stellaasteria.com

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  81. looks great!

    NEW BLOG ! please follow me : YOUNG BLOG

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  82. Gostei muito do primeiro vestido (o branco) da Rosie.

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  83. Nossa, que legal, não conhecia! Adorei as dicas.

    Beijos ♥

    Jéssica || Fashion Jacket
    www.fashionjacket.com.br

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  84. I love seeing fresh take on fashion trends. Stunning collections!

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  85. I LOVED this post so much! Honestly it's great to see people are exploring different designers. This is a great way of spreading the creative talents.

    http://nikoleannj.blogspot.co.uk/

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  86. Great post!

    http://curlyjosephine.blogspot.ba/

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  87. This post is very inspiring. I really love your selection :)

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  88. OIE de novo!
    Atualizei lá o blog!
    beijos
    http://momentosdemodaebeleza.blogspot.com.br

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  89. Rosie Assoulin is absolutely inspiring. So very creative. I love the list you curated here.
    www.the-redhand.com

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