LA VEINE: BLOGGERS VS EDITORS - IS THERE A PLACE FOR BOTH?

December 04, 2016

BLOGGERS VS EDITORS - IS THERE A PLACE FOR BOTH?

By now, I imagine that most of us bloggers have already read this article where Vogue's fashion editors criticize fashion bloggers. If you don't know what I'm talking about, it's a compilation of impressions of Milan's Fashion Week where they talk about the collections, their experiences and the bloggers who usually attend these events. "The professional blogger bit, with the added aggression of the street photographer swarm who attend them, is horrible, but most of all, pathetic for these girls, when you watch how many times the desperate troll up and down outside shows, in traffic, risking accidents even, in hopes of being snapped.";"Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style." Since most of my readers and commenters are fashion bloggers themselves, let's discuss this.

Por agora imagino que a maioria de nós bloggers já tenha lido o artigo em que alguns editores da Vogue criticam bloggers de moda. Se não sabem do que estou a falar, trata-se de uma compilação de impressões da Semana da Moda de Milão em que eles discutem coleções, experiências e os bloggers que geralmente frequentam este tipo de eventos. "O grupo de bloggers profissionais, com a adição do enxame de fotógrafos agressivos que os segue, é horrível, mas mais que tudo patético para essas raparigas, quando reparas na quantidade de vezes que andam desesperadamente de um lado para o outro fora dos desfiles, no meio do trânsito, a arriscar acidentes até, na esperança de serem fotografadas." "Nota para as bloggers que mudam conjuntos de cabeça aos pés, pagos para serem usados, a toda a hora: por favor parem. Encontrem outro negócio. Estão a anunciar a morte do estilo." Uma vez que grande parte dos meus leitores são bloggers de moda, vamos lá discutir isto.
Elle Travel December 2016
So first of all, what is a blogger? The first time I read about bloggers was probably in 2008 or 2009. I read about it in Vogue - they had a small list of links featuring Garance Doré, Brianboy, Susie BubbleStyle Rookie and a few more. I remember that perfectly because I went through them all a million times. The one that really spoke to me was Tavi's Style Rookie, because Tavi Gevinson is actually my age and at the time she was probably 12 or 13, rambling about all kinds of stuff on her blog. I was really impressed with her; I couldn't believe she knew so many things I didn't! Visiting her blog was like finding an alternative universe, full of vintage clothes and weird posters of movies I had never heard of. Till this day, if you ask me what a blogger is, I will immediately think of 12 year old Tavi Gevinson.
After this first group of bloggers mentioned by Vogue went viral in the fashion world, things changed. I believe it was in part because of people like Chiara Ferragni and Kristina Bazan, who are conventionally beautiful and magazine-cover material. Until then most bloggers were "ordinary" people writing about things they loved, but now there were blogs reaching fame because the author was just as stunning as a supermodel. And while Brianboy was commenting on fashion shows and Tavi creating her own online magazine, Chiara was staring on magazine covers and Kristina fighting for a place in the music business. They all had different kinds of public.

Antes de mais, o que é um blogger? A primeira vez que ouvi falar de tal coisa foi provavelmente em 2008 ou 2009. Li sobre o assunto na Vogue - eles tinham uma pequena lista de links com o da Garance Doré, Brianboy, Susie Bubble, Style Rookie e mais uns quantos. Lembro-me disto perfeitamente porque visitei-os a todos um milhão de vezes. Aquele que na altura pareceu mais apelativo foi o Style Rookie da Tavi, porque a Tavi Gevinson tem a mesma idade que eu. Na altura devia ter 12 ou 13 anos e falava de todo o tipo de coisas no seu blog. Lembro-me que ela era impressionante aos meus olhos: não conseguia acreditar que uma rapariga da minha idade soubesse tantas coisas que eu não sabia! Visitar o blog dela era como entrar num universo alternativo, repleto de roupas vintage e posters estranhos de filmes dos quais eu nunca tinha ouvido falar. Até ao dia de hoje, se me perguntarem o que é um blogger, eu vou pensar imediatamente na Tavi Gevinson de 12 anos.
Depois deste primeiro grupo de bloggers mencionados pela Vogue ter ficado extremamente conhecido, as coisas mudaram. Acredito que foi em parte pela ascensão de pessoas como a Chiara Ferragni e a Kristina Bazan, que são belezas convencionais prontas a aparecer na capa de uma revista. Até à altura a maioria dos bloggers eram pessoas "normais" que escreviam sobre coisas que lhes interessavam, mas agora começavam a aparecer personalidades tão atraentes como super modelos. E enquanto que Brianboy comentava desfiles de moda e Tavi criava a sua revista online, Chiara aparecia em todas as revistas e Kristina lutava por um lugar no mundo da música. Todos eles tinham (e procuravam) diferentes tipos de audiência.
Elle Travel December 2016
Since then, and even though it's hard to put people in a box, I think fashion bloggers got separated in two groups: the first one writes a lot about products and events, and the second posts more pictures and less written content (the usually called "style bloggers"). Of course there are people doing a little bit of both, but I think that in this case is worth separating them in order to explain my point. Brands want to work with both, but while the first group is probably going to write about your fashion show, or make a review, the second group will wear your products and post pictures with them. They're different kinds of publicity.
When instagram showed up people invented the term "fashion/digital influencer". What is an influencer, after all? The way I see it, a successful blogger is an influencer. But an influencer doesn't necessarily have to be a blogger, and the best example you can look at are all the instagram girls who work with brands but don't own a blog. They're influencers in their own right, but they are not bloggers unless they're writing somewhere. It's important to make this distinction because Vogue editors were using the term "bloggers" when referring to a much bigger community.
Brands were already working with style bloggers when instagram started, giving them products to wear and photograph. Because it doesn't matter how many clothes you give them or how much you pay them for a picture or a post, it will never be as expensive as paying for a model, photographer, the set, a make-up artist and so on. This is why bloggers are so beloved by brands in general: even when we are expensive, we are cheap. And the same happened with instagram influencers, who work with so many brands nowadays.

Desde então, e embora seja complicado pôr pessoas numa caixa, eu acho que os bloggers de moda foram separados em dois grupos: o primeiro escreve bastante sobre produtos e eventos, e o segundo publica mais fotografia e menos texto (geralmente chamam-se "style bloggers"). Claro que há muita gente a fazer um pouco dos dois, mas neste caso acho que vale a pena imaginar uma separação clara para ser mais fácil explicar o meu ponto de vista. As marcas querem trabalhar tanto com um grupo como com o outro, mas enquanto que o primeiro grupo escreve sobre o produto, o segundo veste-o. São dois tipos diferentes de publicidade, para diferentes públicos.
Quando o instagram apareceu, as pessoas inventaram o termo "fashion/digital influencer". Mas o que é um influencer, afinal? Na minha opinião, um blogger de sucesso é um influencer, mas um influencer não tem necessariamente que ser um blogger. O melhor exemplo disto são todas as raparigas do instagram que trabalham com marcas mas não têm um blog. São influencers por mérito próprio, mas não podem ser chamadas bloggers a não ser que escrevam nalgum lado. É importante fazer esta distinção porque os editores da Vogue usaram o termo "bloggers" quando na realidade se referiam a uma comunidade muito mais alargada. As marcas já trabalhavam com style bloggers quando o instagram começou, e davam-lhes produtos para vestir e fotografar. Porque por muita roupa que lhes dêem ou por muito que lhes paguem, nunca vai ser tão caro como pagar a uma modelo, fotógrafo, maquilhadora, etc para fazer uma produção completa. É por isso que as marcas gostam tanto de nós, bloggers: mesmo quando somos caros, somos baratíssimos. E o mesmo acontece com os influencers das redes sociais.
Elle Travel December 2016
I'm in a very interesting position to comment on the article, because I have this blog and an education in fashion and a huge interest in fashion journalism and editorial. From the point of view of an editor, I imagine it can be quite upsetting to see so many people with no education on the matter going to shows and working with prestigious brands and suddenly having a voice on something they might not know in depth. Also, I can see why they call it "the death of style" when influencers wear head-to-toe designer's clothes outside a fashion show: street style appeared because individual style was so interesting and different from what we see on the runways. If we want to see what they're showing, we go inside and watch the show.
On the other hand, people are just doing their jobs. Bloggers and influencers earned the attention they're getting because fashion has been such a distant dream for most people. Now you follow someone who looks like the girl next door, who could be your friend and also attends to all the shows and lives this glamorous life. Just like it happened to me with Tavi: I was mesmerized with this girl who was just like me but had such a different life. So at the end of the day, it doesn't matter if they're a blogger writing in the front row or a girl from instagram rocking an Armani suit. They can never replace a great fashion editor or journalist. There is someone paying them to do what they love to do. These influencers are the people who brought high fashion a little closer to the public - and even though the benefits of that proximity are debatable (fashion becomes more interesting, but probably less...mystic), these changes were inevitable. You can finally choose to live the dream through the pages of a magazine, or the reality while watching a fashion week vlog (if you're like me, you'll do both). I hope this diversity stays and evolves into something even more interesting. It's worth studying this, thinking about such phenomena. It tells a lot about where we're going as a society and where we stand as a generation.

Encontro-me numa posição muito interessante para comentar o artigo da Vogue porque não só escrevo neste blog como tenho formação em moda, e um grande interesse pelo jornalismo de moda e o editorial. E do ponto de vista de um editor, imagino que possa ser bastante chato ver tanta gente sem qualquer educação na área da moda que não só vai a desfiles e trabalha com marcas de prestígio, mas também tem voz num assunto do qual pode não perceber em profundidade. Além disso, também é fácil para mim perceber porque lhe chamam "a morte do estilo": afinal, o street style apareceu porque o estilo individual das pessoas na rua era tão diferente do que se via nas passerelles. Para vermos o que o designer criou nesta estação, podemos perfeitamente assistir ao próprio desfile.
Por outro lado, as pessoas estão só a fazer o seu trabalho. Os bloggers e influencers merecem a atenção que têm porque a moda tem sido um sonho distante para a maioria das pessoas, e eles conseguiram finalmente mudar isso. Agora basta seguirmos nas redes sociais alguém que podia perfeitamente ser nossa amiga, mas que por acaso vai a eventos e vive esta vida glamourosa que todos gostávamos de viver. Tal como me aconteceu com o blog da Tavi: eu estava completamente fascinada por esta rapariga igual a mim e que tinha uma vida tão diferente da minha. Por isso, no final de contas, não importa se são um blogger a escrever na primeira fila ou uma rapariga do instagram a vestir um fato Armani na semana da moda. Nunca conseguirão substituir um editor talentoso ou um excelente jornalista, nem é suposto. Há alguém a pagar-lhes para fazerem o que gostam de fazer. Estes influencers são as pessoas responsáveis pela proximidade que hoje existe entre a moda anteriormente inatingível e o público - e embora os benefícios desta intimidade sejam discutíveis (a moda torna-se mais interessante, mas menos misteriosa), estas transformações eram inevitáveis. Podemos finalmente escolher entre viver um sonho através das páginas de uma revista, ou a realidade próxima de um vlog da semana da moda de Paris (e se forem como eu, provavelmente escolhem ambos). Espero que esta diversidade seja mantida e se transforme em algo ainda mais interessante. Vale a pena pensar e estudar este tipo de fenómeno. Diz muito acerca do nosso futuro enquanto sociedade, e de onde nos encontramos enquanto geração.
Elle Travel December 2016
I really want to read your opinions on this, since we're discussing our hobbies and jobs today. What do you think? Do you agree, do you disagree, do you think things could be different? Also, I am doing a fashion Q&A very soon! Everything I can answer about my fashion education, the industry, tips to get in, jobs, etc. So if you have any question, leave it in the comments as well.

Quero muito ler as vossas opiniões em relação a  este assunto, uma vez que estamos aqui a discutir hobbies e trabalhos. O que pensam do assunto? Concordam, discordam, imaginam que as coisas poderiam ser diferentes? E outra coisa, vou fazer um Q&A de moda muito em breve! Por isso se tiverem perguntas sobre o meu curso, a indústria, dicas para alguma coisa, etc, deixem a pergunta nos comentários também.

128 comments:

  1. Great post my dear :-)Top blogers are inspirations for me, but my blog is for normal ladies who we met on the street. To be honest I never saw lady wearing fancy clothes even in Paris... Stylings are lovely but reality is a little bit different...

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  2. Thank you so much for tackling this tough topic! As I blogger, I never thought about the editors' point of view. Love this article and the beautiful pics!

    xoxox,
    CC

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  3. When I first started thinking about blogging and helping women with their style, I attended some classes to help figure things out! And of course, I think it helped. But I do think that experience and evaluating clothing & styles can be just as beneficial.
    I think sometimes when we see the outrageous styles in magazines like Vogue---we write off everything about it. However, now I think it's fun to take a detail or item and figure out how it can work into everyday life!!
    jodie
    www.jtouchofstyle.com

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  4. Este post tá excelente!
    Pergunta para o Q&A:
    Quais as cadeiras do teu curso?

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  5. Oh yes really many great products =)

    Absolutely interesting post =)

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  6. Such a great post and interesting topic!!!
    Thanks for sharing!
    Kisses, Paola.

    Expressyourself

    My Facebook

    My Instagram

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  7. obrigada pelo comentário <3
    é realmente um teme bastante pertinente e controverso, mas concordo muito com o que dizes :)

    www.pinkie-love-forever.blogspot.com

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  8. Love the post and thoughtful content!!
    Hope you had an amazing weekend :)
    I am glad you enjoyed reading my recent posts and thank you!!
    MyLyfeMyStory

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  9. Great post

    http://www.blackdressinspiration.com

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  10. Tal e qual, eu acho que a generalização que aconteceu ajuda no tipo de comentários que saíram na vogue, mas as pessoas esquecem-se que há espaço para todos. Como disseste, um blogger não substitui um editor ou um jornalista, mas a verdade é que este mundo trouxe-nos uma proximidade aos nossos sonhos incrível..

    THE PINK ELEPHANT SHOE // INSTAGRAM //

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  11. Such a great and fun topic to discuss because fashion has really taken over the world and has become an important part for not only brands, but bloggers. I love that brands are reaching out to influencers and trusting their judgment and style, it's really inspiring. They are really allowing for bloggers to achieve their dreams and be taken seriously.

    Have a great week!

    www.fashionradi.com

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  12. Oh, that article has my blood boiling. Of course there's a place for both! Blogging is a new medium that old media is having a difficult time getting used to, and the lashing out is just sad. Personally, I look for inspiration from other bloggers much, much more than I look for inspiration from Vogue.

    Amber | y a c h t s m a a n

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  13. wonderful photos!

    Printspirational and stylish wall art for your home!
    http://www.printsandroses.com/

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  14. I have never read it, but I am going to after reading your thoughts! I think both are important, but sometimes reading the editor note is somehow difficult to understand, also, everything they write is just too expensive items.


    http://www.thequinoxfashion.com/

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  15. These pictures are so amazing
    xo
    www.laurajaneatelier.com

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  16. Esta é uma questão nada consensual!

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  17. I am a beauty blogger, not a fashion blogger, but all the times people with amazing talent and no education have broken into settled jobs, and all the time it has been a huge uproar. This will settle, as it always does.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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  18. Por acaso não conhecia o artigo e não posso deixar de concordar contigo! Penso que são coisas distintas e que existe espaço para ambos!
    beijinhos
    https://direitoporlinhastortas-id.blogspot.pt/

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  19. Achei muito interessante mesmo!
    www.sabrinizza.com

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  20. Nice post! Thank you so so much for sharing.


    ** Join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    BEAUTYEDITER.COM

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  21. Na primeira vez que falei em público na qualidade de blogger (estava pouco nervosa, como podes imaginar, ahaha), uma conhecida jornalista de moda que lá estava também na qualidade de oradora disse-me, em frente a toda a gente: "ah, és bloguer... então somos inimigas!".
    Oi? Jornalistas e bloggers são inimigos? Como assim? Nunca tal tinha ouvido nem nunca tal me tinha passado pela cabeça. Achei e acho inconcebível. São coisas tão diferentes, e uma não tira o lugar da outra.
    Mas enfim, acho um tema que dá pano para mangas :)

    GIVEAWAY on My kind of joy: Gosh Makeup kit

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  22. wow amazing post!

    Kisses & Happy Monday,
    BLOG | TAISLANY

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  23. Qué bien has descrito todo, yo opino que se debe respetar un poco más a los bloggers profesionales.
    http://elsecretodemistercloset.com

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  24. Very instructive & interesting post! I was stunned as well when I discovered Tavi's blog in highschool... <3

    xx

    Claire from Dresscape
    www.dresscape.com

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  25. You always post such thought-provoking pieces, Marta. I've been reading blogs for a long time, and I must admit that when the explosion happened, it was such an exciting time. It was great to see these "influencers" who look like regular people and who mixes high-end pieces with cheap ones from F21 and H&M. However, when it all started to become about money and sponsorships, it was really kinda disheartening to see. :(

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  26. Wonderful post! !!

    http://www.brooklynglam.com

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  27. interesting post, Beautiful dresses
    www.alessandrastyle.com

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  28. Personally, I see the attack on bloggers by way of editors as an admittance of fear. In the beginning, when blogging seemed like it might be a passing fad or trend, editors heralded bloggers, boosting them up and praising them. Now, as they see the rise in the power of bloggers, editors seem to feel threatened; therefore, they're attacking those people to try and take them down a notch. While I feel that there is room for bloggers and editors; magazines have become too outlandish with many of their editorials - bloggers seem more down to earth and attainable in recreating looks.

    xx

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  29. wow, writing a blog at 12 years old . That's really good considering it was really a new thing then. I think in the end , an editor and a blogger have two things in common- writing and sharing . Great post . Have a beautiful Monday dear.


    www.stylenbeautylounge.com

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  30. there's definitely room for both I believe as each brings a different angle to the industry.

    The Fashion Matters- Travel & Fashion blog | Instagram: TheFashionMatters

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  31. Concordo totalmente contigo, acho que os bloggers são divididos em dois grupos e por vezes torna-se injusto.

    Style Days Blog

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  32. It is an interesting topic to explore. I think there is always room for everyone to have their opinions about fashion whether it is as a magazine editor, blogger or social media influencer. There will just always be some who think they know better because they have the "proper background." :)

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  33. oh this is such an interesting topic you're talking about and I think there are many mean opinions about bloggers or every other group, but let's be honest: would you recognize the one blogger who does everthing right or the one who misbehaves? I think it's often that bad behavior is recognized and good one not..
    http://www.youtube.com/c/MissLovelyAttitude
    http://lovelyattitude.com

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  34. such n amazing post!
    xx
    http://thedemeler.com

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  35. good post
    http://www.mosaictrends.com/

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  36. Gostei muito de ver esse assunto por aqui! São duas coisas completamente diferentes e que abordam o mesmo assunto, mas tem espaço para todos né :)
    Beijos
    BlogCarolNM
    FanPage

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  37. Concordo com tudo o que disses-te! Ambos (bloggers e influencers) têm um papel bastante importante no mundo da moda, mas de forma distinta!
    Beijinhos querida <3

    www.losingmamind.blogspot.pt

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  38. Interesting post and awesome pics )
    http://beyoutiful.com.ua

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  39. Perhaps the Vogue's fashion editors have the problem with the fact that bloggers and instagram influencers have the greater impact and more visitors / readers than their magazine.

    jointyicroissanty

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  40. You just said it all!! I love reading your blog because it's always a surprise the things you discuss here! I love the post and I agree perfectly with you.

    she-loves-clothes.blogspot.com

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  41. I like your blog, its really dope.
    Do you want to follow each other?
    If you want, than follow me, and let me know in comments, so I can follow you back with pleasure.
    We can follow each other on Instagram @andjela.dujovic, let me know in the comments so I can follow you back.

    www.bekleveer.com
    xoxo

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  42. Interesting topic, hun. Honestly I couldn't care less what Vogue or any fashion editor said. If they have a problem with bloggers, it's their problem not mine.
    xox
    Lenya
    FashionDreams&Lifestyle

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  43. Such an interesting debate! Bloggers are definitely part of a new frontier in fashion marketing.

    Xx
    Molly
    www.trendychickadee.com

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  44. I seriously think there is room for both and you put up some really valid points hun, you always have really though provoking posts. I was wondering when you were going to be writing about this.. Xx

    www.fashionjazz.co.za

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  45. great post, beautiful pictures!
    xoxo Gina

    new post
    http://f-lover-fashion-blog.blogspot.it

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  46. Great article, very intelligent and well written. You're right in point why bloggers are attractive to brands, they are lovely presenters, they give the brands the kind of publicity that is sometimes hard to buy (that girl next door appeal)- and most of all they are way cheaper.

    You're a unique example because you get to see the fashion world from two points of view- both as someone who studies fashion and has a fashion blog. I too can understand why fashion editors might see bloggers as annoying. You will often hear from them the same things that are said of celebs. they really don't care about fashion, they care about promoting themselves- well, that might be true in some cases, but self promotion is hard work too:)...Anyway, it is a marriage of convenience often! Fashion designers need the celebs to get more PR and celebs need them for the same reason- same applies for (some but not all) bloggers. Naturally, there are those bloggers who are only in it for the love of fashion.

    Most bloggers ,however, loose money on blogs rather than earn it. The huge majority of us invests a lot of time in our blogs and we almost never get anything from it- aside from a feeling of satisfaction. I'm absolutely certain that fashion editors and journalist work really hard but bloggers work pretty hard too- even if it might not look like it. Ok, perhaps some were born gorgeous like models, but they still have to invest some effort in what they do.

    I'm not a fan of fashion editors calling out bloggers for being sell outs because really...aren't fashion editors paid for what they do? Yup, I'm pretty sure they don't volunteer. Aren't fashion magazines full of ads? Yup, they are. So, let's not be cynic. People should be paid for the work they do...and if some of us are crazy enough to blog even we don't get anything out of it besides doing what we love? why not?

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  47. Great look!
    http://beyoutiful.com.ua/

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  48. Very well written and insightful. Looking forward to reading more posts like this!

    www.jeannieinabottleblog.com

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  49. Muito obrigado, Marta! De facto tem um acabamento estrondoso :D

    Concordo contigo. O que difere entre um e outro é , à partida, a área de formação. Eu, por exemplo, não tenho formação em moda, mas é uma área que me dá um gozo enorme abordar no blog. Faço, no entanto, um enorme trabalho de campo!

    NEW BLOGGER TIPS POST | How do I manage my Instagram: Organization and Edition.
    InstagramFacebook Oficial PageMiguel Gouveia / Blog Pieces Of Me :D

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  50. Falaste num ponto que foi o que exactamente aconteceu comigo. Não tenho formação na área da moda ( embora adorasse ter) , não trabalhava neste ramo e sempre o sonhei. O blogue foi a forma de partilhar toda a minha paixão e de tentar um sonho. Puxo por mim de forma a conseguir crescer de uma forma positiva. Não pondero sequer somente fazer um trabalho medíocre de forma a conseguir umas "coisinhas"! Aqui está para mim a verdadeira diferença nas bloggers de moda.

    As que desejam um trabalho sério, honesto e com qualidade vs as que só desejam ser vistas e subir não olhando ao método.

    Adorei esta publicação. Bjs
    Coco and Jeans by Marisa x My Instagram x My Bloglovin

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  51. I like fashion bloggers and the outfits they put together. I find with fashion most times are overpriced, specially the high end. I think you shouldn't pay just for the name and I feel in fashion magazines its one big commercial. I do love the pictures in it, but most times I don't buy the magazines. I like to visit more my favorite fashion blogs x

    Laura
    Pink Frenzy

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  52. Wonderful post!!

    http://www.brooklynglam.com

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  53. Great post dear

    https://iameleine.blogspot.com/

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  54. Tema complicado! Na minha opinião, há realmente espaço para todos e ao mesmo tempo, é uma parvoíce haver "guerras" dentro deste mundo porque estamos todos para o mesmo com trabalhos e conteúdos diferentes mas acima de tudo, com um gosto em comum, a moda!
    www.trendyroom.pt

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  55. I loved your view on the topic! Personally, I think there is definitely room for both. A lot of the criticism for bloggers I think can be applied back to the editors and applied to other industries as well. Tbh at the end of the day I'm not very interested in the "big time" bloggers. While they may have democratized fashion at one point, I find them just as inaccessible as fashion industry elites, if not more. There's nothing wrong at having success but I wish there was more transparency and honesty. When your entire life is sponsored and none of it is disclosed, that's where you've lost me. Alas I have gone on a completely separate tangent from our original point lol. Anyways thanks for sharing your unique point of view :)

    Mili | Sharmtoaster

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  56. Acredito que há espaço para todo mundo e cada um tem um papel importante. O ideal seria se as pessoas respeitassem mais e saberem trabalhar mais juntos
    .
    Charme-se

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  57. Concordo plenamente!! Qual é o teu maior sonho?
    Beijinhos

    Ana & The Blog

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  58. i have had that article and i feel sorry for vogue!
    http://www.thestyletune.com

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  59. Concordo com tudo o que disseste existe espaço para todos temos de respeitar todas as pessoas
    http://retromaggie.blogspot.pt/

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  60. I heard this article got a lot of heat because it discredited a lot of what fashion bloggers do. I find it very bizarre that Vogue would do this when I'm sure a huge chunk of their subscribers are fashion bloggers. Beautifully written article! I love Aimee Song's response to it too!

    xoxo Rina
    http://www.andshedressed.com

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  61. Fall in love with these pictures!

    http://caritrini.blogspot.com.es/

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  62. Realmente até os percebo em certo ponto, mas claro que acho sem dúvida que deve e tem de existir espaço para ambos!
    beijinhos, The Fancy Cats | Giveaway - Livro Infantil | Giveaway Japan Candy Box

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  63. This is really very interesting topic. I haven't read the article yet but now I know where Aimee Song is coming from. You made really good points in this article. Looking forward to your next post! :)

    Jenn
    The Pink Lemonade Girl
    YouTube
    Bloglovin

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  64. The fashion here is really amazing!
    xx from Bavaria/Germany, Rena
    www.dressedwithsoul.com

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  65. This post was so interesting! I heard about all this Vogue issue, but I didn't really know exactly what happened. You did a great article, so well written. Thanks for sharing!!

    Steal4Style.com

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  66. I believe that there is a place for both but long-term I think that editors will stand the test of time, whereas fashion bloggers (like fashion itself) will come and go.

    ANOUK

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  67. This post is very interesting and there is a place for everybody. I really love these photos too. Kisses :)

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  68. Concordo contigo! O surgimento desta dualidade de posições é uma evolução inevitável. Faz parte da modernização da sociedade e coisas assim vão continuar a surgir, cada vez mais. Tanto uma parte como a outra têm as suas vantagens e, claro, desvantagens. Ah, e também sou como tu. Tanto acompanho as semanas da moda através das páginas de uma revista, como o faço através de vlogs!

    Kiss, Mariana Dezolt
    Messy Hair, Don’t Care

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  69. I can see the point on both sides, however I do think it was in poor taste for Vogue to word it in the way they did. There are always nicer ways to get your point across.

    www.prettyinleather.net

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  70. I think we need a bit of both worlds but I could see the annoyance bloggers can be to an editor. Not because of the lack of education so to speak but more so the whole pomp and palaver surrounding us. Especially at fashion week.

    Sxx
    www.daringcoco.com
    COMME des GARCONS GIVEAWAY

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  71. Acho que uma coisa não impede a outra... Não conhecia o artigo...

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  72. Beautiful outfits *_*

    http://makeyourperfectstyle.blogspot.ba/

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  73. Hi, beautiful, I read the article and I found it very bad, in fact in an interview that I did talked about this topic and I include it in my monthly blogger interviews, are different things, fashion magazines to bloggers, but yes Have this disrespect says a lot of them, great post

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  74. Great post! Interesting topic!
    Have a nice Friday!
    www.recklessdiary.ru

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  75. I think that was typical example of an editor expressing their feeling of superiority to fashion bloggers. The truth is, if fashion bloggers were so unimportant, editors wouldn't notice them or even have time to say anything about them.
    In my opinion fashion bloggers and editors can perfectly coexist. They attract pretty much the same audience. They are both loved and actually complement each other. To me fashion is a form of art and a lot of the people following fashion trends do not have a degree in fashion or any other form of education in the subject. They simply love it. If fashion was exclusive to the ones that studied it, they wouldn't really be any fashion.
    The positive way of doing things here would have been the editor giving some tips to fashion blogger on how to improve their conduct during shows or offer better opportunities with a guess post, a collab or anything else that brings them together.
    Things change, the world evolves. Fashion bloggers now have a very big influence in the fashion world and editors have to learn to accept that.
    Great post :)
    xo
    Sauniya | Find Your Bliss ♡

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  76. Very interesting read Marta. In a world where editors think bloggers are taking over I say live and let live. They work hard as do bloggers and the amount of work that goes into pulling off even a sponsored post is no joke. Very well articulated.

    http://www.fashionablyidu.com/

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  77. Amazing post
    xx
    https://www.youtube.com/channel/UC_zn7IqrAY1I44bRuN6dH-Q
    https://theonethattravels.wordpress.com/

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  78. Excellent post!! This is a very interesting topic! I think bloggers, editors and magazines have different approaches to the fashion industry and also they have like a different role.
    The thing is that sometimes they share the same audience, and probably that's where the conflict begins. In my personal opinion, I feel like one can follow as many magazines, editors and, of course, bloggers as one wants. So there is room for everyone because we all get something different and unique from each of them.

    Andrea.

    Seize your Style

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  79. very interesting post
    kiss
    admaiorasemper.website

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  80. Great post :) Honestly I'm not a big fan of style bloggers - I don't feel like I can find any inspiration from these kinds of blogs, my style is different than their, but still I like to watch some outfits or watch some fashion shows.

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  81. Nice post. I think there will always be discussion and misunderstandings between editors and fashion bloggers but I think there IS space for both :)
    Thank you a lot for your last comment on my blog : )
    Sending much love!
    Xx
    Rosa Larissa Klara
    conscious lifestyle of mine

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  82. What an interesting post. I've never thought about it from the editor's point of view.
    http://doreensstylediary.com/

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  83. Well written post! I think in a way bloggers/influencers are often seen as more believable but the line is becoming vague because so many bloggers just work w everything they get thrown their way, which makes it all less believable!

    Naomi in Wonderland

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  84. Really interesting post my dear! I totally agree with your words. The battle between journalists is blogger is alive for years. I think they're two entirely different things. Everyone sees the fashion to own way and both have the right to speak. Kisses from Italy and thank you for stopping at my blog,
    Eni

    Eniwhere Fashion
    Eniwhere Fashion Facebook

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  85. such a very interesting stand point. personally i think that bloggers ourselves will not replace a fashion editor by all means. to be an editor aside from having a good taste in fashion, keeping up with trends and all, you have to have enough fashion knowledge to start it off and not mentioning keeping up with all the deadline!

    xoxo
    style frontier

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  86. Awesome outfits!
    Have a nice week-end!
    Gil Zetbase
    http://gilzetbase.com/

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  87. Beautiful photos and an interesting and thoughtful post! I believe that there is a place for both as they cover a different aspect of fashion.
    Julia x
    http://www.thevelvetrunway.com

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  88. Wow what a great post and I love all the research you've done for it as well! As bloggers, we are still considered the new kids in town so of course editors are not going to take us seriously. No one likes to think about possibly being replaced one day so I can see why editors are the way they are - but at the same time I believe bloggers are a lot different than editors so we'll never be exactly the same nor one will replace the other. It's hard to say and of course I'd love to see both at peace but there's always going to be negativity no matter what.

    Stacey + thebambieyes.com

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  89. Concordo com tudo o que referiste e acho que existe lugar para os dois. Não vão deixar de haver revistas de moda devido a bloggers e vice-versa. Acho que os bloggers trouxeram uma visão mais realista da moda, pois muitas vezes não existe grandes produções como acontece numa revista como a Vogue. Acho também que as revistas começam a adoptar mais o estilo das bloggers, de modo a conseguirem ir ao encontro deste novo publico, um publico que anda intrinsecamente ligado às redes sociais e a tudo o que se encontra online.

    All We Need Is... | Passatempo Botilândia

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  90. It's a good question and a good article too. I read the Vogue one a while back when it came out and I was quite hurt by the comments, but at the same time, I understood. I'm a mix of both a fashion blogger/editor and a style blogger. I own a few blogs and it's my career, so you can definitely be both, it just depends on your background and how much you know. I had to leave school early through illness, but I am self taught and learned everything on my own, which has led me to create a business I'm very proud of. I don't worry what others say, we all have our place, especially as fashion changes so much, as does the internet, so magazines can't be the only things that win and have impact.

    Raindrops of Sapphire

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  91. Amazing!

    xoxo ♥

    Jéssica || Fashion Jacket
    www.fashionjacket.com.br

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  92. Superb article! I think editors kind of resent bloggers in a way since they in competition. When this editor in particular says head-to-toe designer outfits are the death of style they forget that they're the ones who inspire these kinds of looks. Deep down we all want to be as glam as the models we grew up seeing in fashion magazines.

    XoXo Noma

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  93. Such an interesting post, thank you for sharing!
    xx Elisa
    Francine's Place | Diy & Lifestyle Blog

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  94. This is a really interesting conversation that I actually haven't thought of that much! I didn't see the comments from Vogue editors about the bloggers at fashion week. I think you gave a really good viewpoint understanding from both sides. Personally, I think that editors want to keep fashion "mystique" as you said and don't like the change. Nobody ever likes change, and maybe they think that they had to work so extremely hard to get to their position and feel they want more attention, but the people getting famous from style are the bloggers/girls on Instagram. I think the fashion industry is so competitive that everyone is always just fighting for themselves.

    Francesca
    www.vintagelillies.com

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  95. As both an editor and a blogger, I can understand both points of view. I've been able to sit at fashion shows and heard professional photographers chastise bloggers for blocking their shots with a cell phone. But, bloggers earned a place to be their due to their influence over consumers. There's enough room for everyone!
    xo Annie
    New England Romance

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  96. Não sei, eu concordo com o que tu escreveste mas eu não tenho qualquer interesse em ser uma blogger de moda que vai a eventos e a desfiles. Sou blogger simplesmente porque alguém um dia se virou para mim e disse que achava piada ao meu estilo (nem eu sei qual é o meu estilo). No entanto é por não entender essas rivalidades que me afasto. :)

    http://free-colors.blogspot.pt/

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  97. Really interesting read, thank you for sharing! You have a lovely little blog here, keep on doin' what you do pretty gal! x

    adelelydia.blogspot.com

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  98. Very interesting post. I can see the point from both sides, however I think there are always better ways to get your point across.

    Ann-Marie | http://facetocurls.com

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  99. Thanks for clearing things out! I don't feel so talented when it comes to writing, so I would rather let the pictures talk. Have a lovely week! <3

    Andreea,
    http://couturezilla.com/

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  100. Great post ;)

    Kisses, ChicAdicta!
    www.piensaenchic.com

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  101. This is such an interesting topic!

    Charlotte x

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  102. Thanks so much for the comment on my latest post
    it means so much to be and Iwanted to say THANK YOU in a more personal way.
    you are amazing.

    with love your AMELY ROSE

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  103. Como é que eu não conhecia o teu blog? Adoro o design, o conteúdo, tudinho!

    beijinho

    thebrunettetofu.blogspot.pt

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  104. I had no idea this was a topic of discussion but I think it is definitely one to be discussed. As a social editor myself I think blogging comes hand and hand with it. I understand why one would think differently but there are similar skill sets in both. Great post girlie!

    ❤︎
    Dakota D.
    http://fannypacksandvisors.com
    Instagram/Snapchat/Twitter: @missdsquared413

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  105. Such a great, in-depth post about bloggers vs editors in this time when the digital age is still figuring out the balance between the two!

    Via Sora || Christmas Sweater Season
    instagram · twitter · pinterest · bloglovin

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  106. I think there's enough room for everyone! I don´t like the fact that the fashion industry has become that competetive. I am missing humanity! Wishing you a lovely Sunday! xoxo

    www.naomella.com

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  107. I think that they can coexist, when I want to read a blog I go to some, and when I search something more professional, I read an editor article.
    As I fashion blogger, I play with fashion I like to share my opinions and outfits, but I'll never pretend to be an editor. I'm not a professional, fashion is cool and I like to play with it ;)

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  108. Great article, I really like blog that are more relatable, I'm not into editorial, thats why I don't buy magazines :)

    http://sparklesoflight76.blogspot.com/2016/12/your-new-hairly-grail-lee-stafford.html

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  109. You're right! Top bloggers are so inspiring... :)))


    xoxo
    www.bellezzefelici.blogspot.com

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  110. Very inspiring

    Aly In Wanderland | <3 | New Post

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  111. This is written so well and I agree with it all. I feel like magazines such as Vogue play an important role in the fashion industry and it would be a real shame to find that they are decreasing under any factor (eg. popularity because they decide to make digs at bloggers). As for fashion bloggers (being a blogger myself) I feel like blogging is a completely different story and blogegrs should not try and take over the roles of fashion editors/journalists whilst fashion professionals/journalists/editors should do their own job to their best ability and not make comments about bloggers. In reality things can go two ways, the first being a big negative divide between the two where fashion becomes a back stabbing environment or the better option obviously being a calmer more accepting place for people to join in on things they love. There's enough competition in the fashion industry as it is, no more is needed in my opinion. Fashion Influencers in my opinion are just popular people that earn money/get freebies because they have a larger following. There is nothing wrong with that BUT there is a difference between a blogger and an influencer on social media. Either way, which ever category people belong to they still have the power to inspire and motivate others.

    http://nikoleannj.blogspot.co.uk/

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  112. I agree regarding what you said about The fashion editor!


    Aly In Wanderland | <3 | New Post

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  113. Oh very amazing inspirations darling~
    xx

    www.sakuranko.com

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  114. Really interesting ! I think it is my favorite article from your blog!

    xx

    http://www.wall-s-tyle.com

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  115. wow, perfect <3
    I love it.
    Can you click links on my blog? Thanks ?<3

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  116. É um assunto com muito pano para mangas mas realmente não percebo a necessidade de enfatizar um aspeto para denegrir e criticar uma "classe", a dos bloggers! O mundo da moda é tão imensamente grande e infinito que há lugar para todos!

    http://finddyourway.blogspot.pt/

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  117. Genial el post, me encantan los looks!!

    https://adrianabohostyle.com/2017/01/05/tengo-que-contaros-algo-importante-video/

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  118. Sou nova no blogue (vindo daquela entrevista do blogue My Life as V) e até agora estou a gostar imenso do que estou a ler. Percebo os teus pontos de vista e concordo plenamente contigo. Eu acho que a indústria tem de se adaptar (já se tem adaptado nestes últimos anos) e arranjar forma de que o trabalho dos profissionais da moda transparessa. A verdade, se pensarmos bem, é que isso já acontece porque os maiores influencers têm uma equipa de profissionais por trás, e no fim, acho que os maiores são agora mais veículos de promoção que conseguem marcar tendências
    Por onde anda a Sofia?

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  119. I really enjoyed reading this.. thank you for sharing. Your commentary is articulate and addressed very intelligently. Great post!

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